Discover the Latest Blogs

Manchester band M60 tweeted Gary Neville daily for 257 days until he responded, creating viral success. Their campaign demonstrates social media persistence, narrative building, and attention-seeking ethics while warning against copycat behaviour in digital marketing.

Cole Hocker's stunning Olympic 1500m victory over favourites Ingebrigtsen and Kerr demonstrates the underdog mindset's power. His tactical patience, perfect timing, and self-belief offer lessons about seizing opportunities, adapting strategies, and achieving the extraordinary.

&Juliet musical reimagines Shakespeare by giving Juliet agency beyond tragedy. This "alternative endings" approach drives innovation through "what if?" thinking, challenging assumptions in business, education, and life whilst encouraging us to write our own stories.

A timing error placed 13-year-old Niamh in a challenging swimming heat against faster competitors. Her "nothing to lose" attitude led to exceeding expectations, demonstrating resilience principles applicable to education, work, and personal growth.

Sheeple behaviour reflects our tendency to follow crowds without thinking. Whilst conformity can be beneficial, blind followership risks losing authenticity. The challenge is discerning when to join the herd versus when to forge your own authentic path.

Dichotomy (black/white) versus spectrum (shades of grey) thinking manifests across organisations, education, and decision-making contexts. Both approaches have value, but flexible thinking that balances clarity with nuance enables more effective problem-solving in complex situations.